All of us who make travel television owe Teletext Travel a huge debt. In was in the late 90’s and early noughties that clunky old analogue Teletext Holidays had stolen something like 13% of the entire UK package travel market. It was that singular statistic that encouraged first TV Travelshop, then Thomas Cook, Sky and Thomson to enter the television travel market with their own dedicated travel channels.

It seems slightly sad that the internet and those glossy channels – the children of teletext – have killed off the original. Having said that, what Thomas Cook and most of the other payers have learnt is that video sells holidays. If Teletext really does plan to put all their weight behind their online service and take on the big boys like Thomas Cook and Thomson, they’ll really have to do better than they currently do on teletextholidays.co.uk where video is very much an afterthought on a completely separate site.