VisitBritain has today appointed etv online to design and build a unique video eCRM application which will enable VisitBritain to showcase the variety of experiences and destinations available within the UK, to international audiences.
VisitBritain is using its wealth of video footage to capture the best of Britain’s tourist attractions, which etv will post-produce and package up into the bespoke online application. The video tool will launch in October and will sit on the VisitBritain homepage.
All the footage will form a library from which the application will create bespoke videos, reflecting the user’s unique preferences. The user can then post a branded link to the video on their social network sites to stimulate traffic and debate. The application will be a Flash Media Server-based solution; hosted by etv online and inserted into the main VisitBritain website.
The launch of this application follows the huge success of the Cruise Selector developed by etv for Thomas Cook, which was a very similar application in terms of user functionality.
To better service its expanding client-base, etv online has made several key appointments. Ex-Microsoft Project Manager Paul Douglas has taken on the role of Lead Project Manager. Jiri Mocicka has been appointed as Lead Designer and joins the etv creative team from Sony Design Centre Europe. Both Paul and Jiri will play an integral role in ensuring the success of VisitBritain’s new video application.
Andy Rogers, MD, etv online, said: “We’re delighted to be developing VisitBritain’s first adaptive video application. Online video is the perfect medium to showcase the best of Britain’s tourist attractions and this application will ensure that the viewer’s experience is targeted and relevant. Paul and Jiri bring a wealth of experience to our team as we continue to seize exciting new opportunities despite the challenging economic environment.”

Justin Reid, Head of Online Marketing, VisitBritain, added: “etv has always impressed us with their innovative ways of showcasing material through interactive video that allows the user to determine what they want to view and more importantly share with their friends in their favourite Social Media spaces. Their application compliments perfectly our online strategy of engaging users in their preferred online arenas.”