Female Soap Actress Julie Peasgood to appear on Gala TV

Celebrities join Chris Parker as guests on ‘Soap Star Bingo’ this June. Experienced actress Julie Peasgood will join Chris Parker on this Friday’s ‘Soap Star Bingo’ show.

Digital Britain Disappointment

Perhaps it was too much to hope for, but after the PR build up, the publication of Digital Britain has proved to be something of a damp squib.

Please, please god, don’t revive The Face.

Particularly not by smearing ink on dead trees. It was a magazine of its time and place and I’d like to remember it in its marvellously self-conscious Phil Oakey glory years.

brands and digital media – there’s no place to hide

Whilst we all concentrate on the media revolution that digital has brought about it’s easy to overlook the likely impact upon brands going forwards. Digital media (and especially web 2.0 and 3.0) will disintermediate media owners and their advisors and create a more open relationship between brands and consumers.

Chris Parker joins Gala TV this summer

TV Presenter, EastEnders star and Strictly Come Dancing finalist joins the team
Leading digital media company, etv media group has signed up Ex-EastEnder and Strictly Come Dancing star, Chris Parker, to join the presenting team on Gala TV from Friday, 5 June 2009.

I submitted an idea to a broadcaster last year and heard nothing back. Recently I noticed a programme on air which is remarkably similar. Can anything be done about it?

The short answer is that you probably cannot do anything. There is minimal legal protection for formats under UK copyright law. But in any event, you would need to be able to establish that the broadcaster has substantially copied the idea you submitted.

I have an idea for a branded music show which could appeal to a sponsor. How do I go about getting a sponsor involved?

There is no hard and fast rule to securing sponsorship of a tv format, but first things first, have you a Broadcast partner onboard?
The reason for asking is that if you have got a commission green lighted by a broadcaster, they will determine the scale of the opportunity.

Can advertising ever fund social networks?

It all seems so obvious; mass audiences in a new place and an advertising community eager to tap into the zeitgeist. What’s holding advertising back from funding Facebook, Myspace etc? OK there’s no marketplace as yet for this trade and it’s complicated to buy and sell but is there something more fundamental going on here?

What chance is there that the rules on product placement will be swept away. If they are, will open up new opportunities for producers?

This is an all-too-common question in the ongoing search for alternative revenues to spot advertising, sponsorship and ever depleting broadcaster commissioning budgets and the response is relatively simple. Despite frequent and ongoing requests for a relaxation of the current stringent and anti competitive product placement regulations in the UK, it is extremely unlikely under the [...]

etv poaches Endemol exec, Ben Freeman, to bolster creative team

etv media group has appointed Ben Freeman to the newly created role of Executive Producer, Digital. Having headed up Endemol Digital Studios as well as Sky One’s multi-platform programme strategy, Ben will be focused on developing etv’s cross platform formats for both brands and ‘new’ broadcasters as such Bebo, MySpace and MSN.